Say hello to your new go-to jeans for everyday and every occasion. Our new tapered jeans fit easy on the thigh like a straight jean but taper to a narrower fit at the ankle for a modern look. They’re made with our eco denim, which is soft yet hard-wearing and we’ve given them a wash before they get to you, so not only do you get a great faded look, but they’re authentic and worn-in — making them completely unique.
Our new eco denim is made using part-recycled fabrics, more environmentally friendly washes and recycled trims. They’re the same great fit as the jeans you know and love, just made a little better for the planet. You’ll see a mix of old and new styles for a little while, as throwing away perfectly good denim isn’t good for the planet either.
Contemporary tapered fit
Zip & button fly
Five pocket design
Chunky contrast stitching for an authentic look
New Eco Denim contains 15-20% recycled fabrics (the rest is responsibly sourced BCI cotton)
Recycled zip tape, 30% recycled pocket bags, Jacron patches and eco finish metal work
Eco friendly washes to reduce chemical impact on the environment and water and energy usage
Caring about cotton
100% of the cotton used for our cotton clothing products is sustainably sourced. Read more
about sustainably sourced cotton
Inside leg: 29.5, 31.5, 33.5" / 75, 80, 85cm